Idea Matters

Howard Cohn's free monthly guide on creating,
protecting and commercializing great ideas.

Vol 1 No 5 May 2006
IN THE BEGINNING
THERE WERE THE THOUGHTS
THAT GREW INTO YOUR GREAT IDEA


We could speculate all day on where our ideas come from, why did they come to us, what do they mean, should we act on them.

But when it comes to your Great Idea, there is no need to consider such questions, which can be left to philosophers and theologians.

When you have an idea, you will know inside yourself if it is a Great Idea. You don't have to ask others, it's a gut feeling of "this is it." To be more sure, you might try asking your heart. Just ask yourself, "Heart, is this a Great Idea?" If the answer is a clear "no," then follow your own advice, and keep on the lookout for another Great Idea because it is on the way. If the answer is "yes," than trust your heart and take action to turn your idea into money .

But when The Great Idea comes…

GUARANTEE! Many doubts will arise. "Should I really start doing something about this? Where do I start? I'm not smart enough to do this. Someone will try and steal it from me. Anyway who would be interested in buying my Great Idea? Besides, I don't have enough time or money." And so on and so forth.

DON'T GIVE UP!

Your Great Idea is a gift and ultimately of great value to you and others. It deserves your attention. Developing your Great Idea will give your life a sense of purpose and a feeling of deep satisfaction.

RECOMMENDATION — Use the revolutionary, four-step IDEA DEVELOPMENT™ system for turning your Great Idea into money.


STEP ONE: Define your Great Idea and expand its scope so that it delivers the greatest value!

Write down your idea in as much detail as you can. Create — and write down! — a mental image of where your idea can be in one year, two years, five years and ten years. This written record will guide the transformation of your Great Idea from an exciting vision to money in your pocket. Everyday, review what you have written to inspire your imagination, and add to your written record any new insights or thoughts, no matter how unimportant they may seem. This process will stimulate embellishments of your idea, and it will guide you in your steps along the path of turning your idea into money.


STEP TWO: Identify and remove the hindrances that keep you from taking your Great Idea to the next level.

Begin by writing a list of what has stopped you until now. Write down everything that comes into your mind, without analyzing whether or not you think it is a true reason. These reasons can include external conditions, such as not enough time, not enough money, not smart enough, etc., or internal hindrances, such as fear of failure, afraid of change, lack of initiative. Then decide and write down which of these you believe to be the main factor(s) that keep you from success. Once you isolate the one or two main hindrances, you can overcome them with various techniques including the daily use of such affirmations as: "I enjoy change in my life, I am a strong person, I enjoy taking action." Other techniques include speaking with a life coach or counselor to overcome your specific hindrances.


STEP THREE: Determine the best ways to legally protect your Great Idea, and how to use them, often without any cost to you.

The most common way of protecting your idea is with a Patent. There are three basic kinds of Patents: Utility Patents, Design Patents, and Provisional Patents. Utility Patents are the best known and most expensive. Design patents are less well-known and widely used and also expensive. Provisional Patents can be gotten for as little as $100.00 and they give worldwide international protection for one year.

Another way to protect your idea is with a Trademark. A Trademark covers the name of your product or service and it is particularly valuable since it can last forever.

Yet another useful protection for your idea is a Copyright. Copyrights can be filed by yourself for a government filing fee of only $30.00 Copyrights are particularly valuable because anyone that tries to steal your copyrighted idea can be forced to pay 'statutory damages' to you, and all of your legal fees.


STEP FOUR: Learn the tried and true techniques for marketing your Great Idea.

Use the same techniques that large corporations use to market their new products and services. First do a market study — which is SIMPLE to do! One way is to visit the local shopping mall and look for those products that are aimed at the buyers you imagine for your idea. Examine the existing products in the same category as yours and their costs.

Go to the Google Internet search engine, and search for the number of potential buyers. Estimate how much they would they be willing to pay for your idea. Make a rough calculation of the cost to produce your idea. Then, based on the information you've collected, make a guesstimate of how much money your idea is potentially able to generate.

Attend a live workshop or teleclass presented by Idea Development Seminars. For more information, please visit www.ideadevelopmentseminars.com.



About Us

Idea Development Seminars uses seminars, workshops, and other material to lead, guide and inspire innovators to create, protect and capitalize on their most important ideas. The seminars and workshops are presented by Howard Cohn BSME, JD, founder of the Law Firm of Howard Cohn & Associates — www.cohnpatents.com, and a practitioner of Patent and Trademark Law for over thirty-five years. During that time he has guided and inspired hundreds of clients toward developing their ideas, bringing them to market and fulfilling their dreams.

Howard is always available to answer your questions and help you to reach your goals. Just contact him at howard@ideadevelopmentseminars.com or at 800-613-0955.

email:  howard@ideadevelopmentseminars.com
toll free:  800-613-0955
phone:  216-752-0955
web:  http://www.ideadevelopmentseminars.com